Mediacodex

Des reunions qui commencent a’ l’heure.

Wednesday 8 July 2009 · Leave a Comment

800px-Flag_of_France.svg(this article is in French)

J’avais pose’ la question suivante sur Linkedin.com:

Le Wall Street Journal revele que le nouveau CEO du Bombay Stock Exchange (http://is.gd/14sE8) veut que les reunions, dorenavant, commencent ‘a l’heure.

Quelles pratiques lui conseillez-vous de mettre en place pour atteindre son but?

Voici une selection des meilleures reponses.

→ Leave a CommentCategories: Francais · Media commentary · Media study · Tips · social media

An additional revenue stream for NPR stations.

Thursday 18 June 2009 · 1 Comment

The Pew Charitable trust is one of the many underwriters of public radio stations across the United States.

Their names are mentioned by voice at regular intervals; before and after the news summary for instance.

With the advent of the internet, the underwriters names are also featured on NPR stations websites. If you go to WBUR.org for instance, you will see them listed as banners.

Now here is yet another way in which NPR stations should raise money.

Many NPR programs can be downloaded as podcasts. Here is WBUR’s “On Point” as I see it on my iPod.

On Point Radio on my iPod

On Point Radio on my iPod

If I press again the central button on my iPod, I get the following information on the show:

WBUR-OnPoint-Description

You can read the date of the episode, the title, its duration, description and even the link to download this particular episode.

In this particular screen, the people who upload that information have some editorial flexibility in what can be written, length parameters notwithstanding.

Therefore, there is an opportunity to invite existing underwriters (or attract new ones) by making available some of this space to them, perhaps up to 30 characters.

This could then be transformed into additional revenues for stations such as WBUR at no additional cost.

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Playing down your job credentials

Monday 1 June 2009 · Leave a Comment

Jane Porter of the Wall Street Journal career blog reports anecdotal evidence that some job-seekers are downgrading their C.V.’s.

A shortage of jobs and an excess of job-applicants made Ms. Konopka come to the conclusion that people don’t “want to hire anyone who is overqualified.”

The article goes on to highlight evidence that indeed, understating your credentials and skills may help you get a job during the recession.

This tactic may be risky though. Recruiters are increasingly relying on the web to gather extra information on candidates. (Go ahead, search your name now and see what digital footprints you have left).

The web, even in its short life, has an almost comprehensive memory. That VP job where you earned an award will not disappear so easily. Even if the website does not exist anymore, there are websites whose archives go back to the mid-nineties.

Therefore, and perhaps as always, the best option is to be true to yourself. That way, what you have written about yourself in your job application will match what the recruiter will find about you online.

→ Leave a CommentCategories: Article · Techniques · Tips · social media

Job Hunting through Social Media

Friday 15 May 2009 · Leave a Comment

Wahyd Social Media Workshop

Strategies for using social media in your job search

On May 29th, I will be running again the:

Personal Branding and Job Hunting through Social Media
from 1 PM to 4 PM

In this 3-hour workshop, you will learn how to use social media platforms to create and establish your personal brand.

In turn, this will allow you to be proactive and regain control of your professional life.

You will also learn how to develop your own online content and where best to publish it: from cover letters and resumes, to blogs and personal websites.

By the end of the workshop, you will have a comprehensive and personal strategy, which will be immediately applicable to your situation.

More information at http://speechimprovement.com/pages/personal_branding.php

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A business model for airlines and airport operators.

Thursday 16 April 2009 · Leave a Comment

Editorial for Manifest N17.

Friends of mine visited me for the Easter holiday. The day before going back to London they asked if I could print their boarding cards.

Once the ticket was printed, I realised that there was a potentially lucrative opportunity to be ceased.

Even without compromising much of the passenger privacy, the airline, airport operator and airport businesses, know that this passenger is heading from Boston to London at a particular time and day.

Therefore, why not allow businesses inside the terminal to offer promotions such as discounts on duty free shopping, free coffee with any meal or 50% off the price of a particular book.

If the passenger agrees to reveal more of his identity, age, gender, air mile number etc… he may receive discounts that are even more suited towards his needs: cheaper upgrades, 25% off from specific DVD’s, a free companion ticket for the next trip to Boston etc…
Finally, businesses in the arrival airport could also promote their services; from car-rentals to buses to hotels (for business travelers) and museums (for first-time travelers who are likely to be tourists).

While airlines might not be immediately interested, airport operators and businesses should see this as a way to increase customer traffic and eventually increase revenues.
The key to this operation is relatively simple conceptually; a flexible data base which features an intuitive interface for businesses. They ultimately know what kinds of product need to be pushed and might be pleased to be able to decide on a promotion at noon and see the benefits by 4pm.

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WBUR Meet-up/Tweet-Up

Tuesday 14 April 2009 · Leave a Comment

WBUR Meet-up/Tweet-Up
Wednesday April 29, 2009 at 6:30pm
WBUR
890 Commonwealth Avenue
Boston, Massachusetts 02215 Get Directions
This very loosely structured gathering will commence at 6:30 with a tour of the station followed by free-flowing conversation on all things new media-ish

And in keeping with tradition, those interested will head to the Sunset Grill for drinks and more discussion.

Questions? Tweet @WBUR @kengeorge or email wburnewmedia@yahoo.com.

hashtag: #wbur

Thanks!

See all the fun we have…
Website: http://theconverstation.org/social-media-gatherings/

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What is the ideal length of a presentation?

Sunday 5 April 2009 · Leave a Comment

http://polls.linkedin.com/p/31087/mibfn

→ Leave a CommentCategories: Poll · Uncategorized

Using social media to advance your career

Thursday 26 March 2009 · Leave a Comment

Earlier this month, I had hosted a panel discussion on how to use social media to get ahead in your professional career.

Here is the summary of that discussion.

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Corporations and social media?

Wednesday 11 March 2009 · Leave a Comment

Facebook, twitter, blogs, utterli’, wikis, youtube; most employees in your company already participate in at least one of these social media platforms in their own time.

Two questions arise from a corporate standpoint:

  1. whether or not to ignore this trend
  2. if not, then how best to engage with social media.

Threats and opportunities:

When companies are faced with a new form of media, they face issues that range from managing a corporate image, security and brand-control to name but a few.

  • So should a company go-ahead and start a blog?
  • What about having a Twitter account?
  • Who should speak for the company?
  • Will individuals be allowed to have their own social media presence and be officially sanctioned by the company?
  • Will employees spend more time socializing online than actually working?
  • What is the ROI for social media?

To start with, social media may be looked-upon as a vehicle to express a more informal image corporate image, leaving official communication to the company’s website and press releases. This way, clients and other stakeholders can experience a more direct, more personal, relationship with the company. Social media can also help discern and deal with potential problems before they spiral out of control. These may be related to a product malfunction or lack service (see case study below). Properly managed, social media can save money and energy by dealing with the problem at its root.

Productivity and mood can also benefit when employees know that they are encouraged to communicate and that social media tools are made at their disposal. Which tools and what rules will be implemented depend on size, industry and culture, the company is operating in.

The right frame of mind.

Ultimately, a company shouldn’t participate in social media just because its competitors and others are doing so. It should know from the start why it is doing it, what is it trying to achieve, how best to support its existing communication channels with new ones. Establishing sound protocols and rules of engagement will go a long way to create competitive advantage through social media.

Twitter, a customer-care case study:

Mike Arrington of TechCrunch had complained on Twitter about a problem with Comcast. His comment found its way to the company’s upper echelons and sent a serviceman to Chapman’s house. Less than 24 hours later, problem solved.
Source: Market Place, NPR
http://tinyurl.com/583×9o

Find me on twitter.

→ Leave a CommentCategories: Commentary · Communication tips · Media commentary · Media study · social media
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Finding a job through social media.

Tuesday 10 March 2009 · Leave a Comment

I will be hosting a panel discussion at The Speech Improvement Company, Inc., on how to use social media to find a job. This is aimed not only at job-seekers, but all those who would like to get to the next step in the career.

Link to press release:

Description: An increasing number of anecdotes are surfacing about people landing jobs using social networks, such as twitter (See “How Twitter can help at work by the New York Times http://shiftingcareers.blogs.nytimes.com/2008/09/07/how-twitter-can-help-at-work/)

What are the opportunities, threats and strategies job-seekers should be aware of when using social media?

There will be three short presentations from hiring and social media specialists to spur the conversation on. The discussion will be moderated by Wahyd Vannoni, director of new media at The Speech Improvement Company, Inc..

Please join us at our offices in Brookline, MA on Thursday, March 12th, from 10 AM to 12 PM.

Seating is limited.

RSVP:

Wahyd Vannoni
Director of New Media / Coach

wahyd.vannoni@speechimprovement.com

http://speechimprovement.com/pages/wahyd_vannoni.php

The Speech Improvement Company, Inc.

1614 Beacon Street


Wahyd Vannoni
Director of New Media / Coach

http://speechimprovement.com/pages/wahyd_vannoni.php

The Speech Improvement Company, Inc.

1614 Beacon Street
Brookline, MA  02446
USA

Phone:  +1 617-739-3330
Fax: +1  617-232-9430

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