Thursday 18 June 2009 · 1 Comment
The Pew Charitable trust is one of the many underwriters of public radio stations across the United States.
Their names are mentioned by voice at regular intervals; before and after the news summary for instance.
With the advent of the internet, the underwriters names are also featured on NPR stations websites. If you go to WBUR.org for instance, you will see them listed as banners.
Now here is yet another way in which NPR stations should raise money.
Many NPR programs can be downloaded as podcasts. Here is WBUR’s “On Point” as I see it on my iPod.

On Point Radio on my iPod
If I press again the central button on my iPod, I get the following information on the show:

You can read the date of the episode, the title, its duration, description and even the link to download this particular episode.
In this particular screen, the people who upload that information have some editorial flexibility in what can be written, length parameters notwithstanding.
Therefore, there is an opportunity to invite existing underwriters (or attract new ones) by making available some of this space to them, perhaps up to 30 characters.
This could then be transformed into additional revenues for stations such as WBUR at no additional cost.
Categories: Article · Communication tips
Tagged: brookline, ipod, npr, onpoint, podcasts, revenue, tom ashbrook, underwriting, wbur
Jane Porter of the Wall Street Journal career blog reports anecdotal evidence that some job-seekers are downgrading their C.V.’s.
A shortage of jobs and an excess of job-applicants made Ms. Konopka come to the conclusion that people don’t “want to hire anyone who is overqualified.”
The article goes on to highlight evidence that indeed, understating your credentials and skills may help you get a job during the recession.
This tactic may be risky though. Recruiters are increasingly relying on the web to gather extra information on candidates. (Go ahead, search your name now and see what digital footprints you have left).
The web, even in its short life, has an almost comprehensive memory. That VP job where you earned an award will not disappear so easily. Even if the website does not exist anymore, there are websites whose archives go back to the mid-nineties.
Therefore, and perhaps as always, the best option is to be true to yourself. That way, what you have written about yourself in your job application will match what the recruiter will find about you online.
Categories: Article · Techniques · Tips · social media

Strategies for using social media in your job search
On May 29th, I will be running again the:
Personal Branding and Job Hunting through Social Media
from 1 PM to 4 PM
In this 3-hour workshop, you will learn how to use social media platforms to create and establish your personal brand.
In turn, this will allow you to be proactive and regain control of your professional life.
You will also learn how to develop your own online content and where best to publish it: from cover letters and resumes, to blogs and personal websites.
By the end of the workshop, you will have a comprehensive and personal strategy, which will be immediately applicable to your situation.
More information at http://speechimprovement.com/pages/personal_branding.php
Categories: Announcement · social media
Tagged: personal branding, social media, workshop
Editorial for Manifest N17.
Friends of mine visited me for the Easter holiday. The day before going back to London they asked if I could print their boarding cards.
Once the ticket was printed, I realised that there was a potentially lucrative opportunity to be ceased.
Even without compromising much of the passenger privacy, the airline, airport operator and airport businesses, know that this passenger is heading from Boston to London at a particular time and day.
Therefore, why not allow businesses inside the terminal to offer promotions such as discounts on duty free shopping, free coffee with any meal or 50% off the price of a particular book.
If the passenger agrees to reveal more of his identity, age, gender, air mile number etc… he may receive discounts that are even more suited towards his needs: cheaper upgrades, 25% off from specific DVD’s, a free companion ticket for the next trip to Boston etc…
Finally, businesses in the arrival airport could also promote their services; from car-rentals to buses to hotels (for business travelers) and museums (for first-time travelers who are likely to be tourists).
While airlines might not be immediately interested, airport operators and businesses should see this as a way to increase customer traffic and eventually increase revenues.
The key to this operation is relatively simple conceptually; a flexible data base which features an intuitive interface for businesses. They ultimately know what kinds of product need to be pushed and might be pleased to be able to decide on a promotion at noon and see the benefits by 4pm.
Categories: Article
Tagged: airlines, airports, business model, manifest
WBUR Meet-up/Tweet-Up
Wednesday April 29, 2009 at 6:30pm
WBUR
890 Commonwealth Avenue
Boston, Massachusetts 02215 Get Directions
This very loosely structured gathering will commence at 6:30 with a tour of the station followed by free-flowing conversation on all things new media-ish
And in keeping with tradition, those interested will head to the Sunset Grill for drinks and more discussion.
Questions? Tweet @WBUR @kengeorge or email wburnewmedia@yahoo.com.
hashtag: #wbur
Thanks!
See all the fun we have…
Website: http://theconverstation.org/social-media-gatherings/
Categories: Event
Tagged: wbur
http://polls.linkedin.com/p/31087/mibfn
Categories: Poll · Uncategorized
Earlier this month, I had hosted a panel discussion on how to use social media to get ahead in your professional career.
Here is the summary of that discussion.
Categories: Uncategorized
Tagged: career advancement, careers, job, ladder, social media
I will be hosting a panel discussion at The Speech Improvement Company, Inc., on how to use social media to find a job. This is aimed not only at job-seekers, but all those who would like to get to the next step in the career.
Description: An increasing number of anecdotes are surfacing about people landing jobs using social networks, such as twitter (See “How Twitter can help at work by the New York Times http://shiftingcareers.blogs.nytimes.com/2008/09/07/how-twitter-can-help-at-work/)
What are the opportunities, threats and strategies job-seekers should be aware of when using social media?
There will be three short presentations from hiring and social media specialists to spur the conversation on. The discussion will be moderated by Wahyd Vannoni, director of new media at The Speech Improvement Company, Inc..
Please join us at our offices in Brookline, MA on Thursday, March 12th, from 10 AM to 12 PM.
Seating is limited.
RSVP:
Wahyd Vannoni
Director of New Media / Coach
wahyd.vannoni@speechimprovement.com
http://speechimprovement.com/pages/wahyd_vannoni.php
The Speech Improvement Company, Inc.
1614 Beacon Street
–
Wahyd Vannoni
Director of New Media / Coach
http://speechimprovement.com/pages/wahyd_vannoni.php
The Speech Improvement Company, Inc.
1614 Beacon Street
Brookline, MA 02446
USA
Phone: +1 617-739-3330
Fax: +1 617-232-9430
Categories: Announcement · social media
Tagged: career, job, job hunting, social media
Des reunions qui commencent a’ l’heure.
Wednesday 8 July 2009 · Leave a Comment
J’avais pose’ la question suivante sur Linkedin.com:
Le Wall Street Journal revele que le nouveau CEO du Bombay Stock Exchange (http://is.gd/14sE8) veut que les reunions, dorenavant, commencent ‘a l’heure.
Quelles pratiques lui conseillez-vous de mettre en place pour atteindre son but?
Voici une selection des meilleures reponses.
Keep reading →
→ Leave a CommentCategories: Francais · Media commentary · Media study · Tips · social media