Where does hot chocolate come from? Some in America think it comes from brown cows. That’s according to many blogs but also a surprising number of established sources such as CNN and the Chicago Tribune.
Hard to believe but it’s probably why this news item went viral. It’s difficult to resist the temptation to spread a rumour that at once makes us (those in the know) feel superior and bemoan how clueless some of our fellow citizens might be.
So how do we know this is true?
Neither CNN nor the Chicago Tribune provide a link to the source of this information but after a few clicks I found the reference on iflscience.
Milk it for all its worth.
In case you hadn’t noticed yet, June is “National Dairy Month” in America. You might be forgiven because you probably had to contend with “Garlic day” or “Deep-Dish-Pizza Day”. As reported by NPR there are bucketful of made-up celebrations by industry groups of all stripes and pedigrees.
In addition to this crowded pasture of holidays, per capita consumption of milk plunged from 247 pounds per person in 1975 to 155 in 2015 according to USDA. (Spreadsheet).
We shall not be cowed.
One of the most effective weapons of PR is to publish surveys. In this particular case, the survey from which the 7% figure was milked is DairyGood. DairyGood itself is part of the National Dairy Council.
When asked to supply the data and methodology DairyGoods issued this answer.
Nordstrom has recently made available for sale a $425 pair of jeans.
These jeans are described as “Heavily distressed”.
Moreover, they embody the
rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.
A clean looking equivalent in the same site would cost “only” $!88.
There has been outrage and scorn on twitter
On the other hand, you could argue that the outrage is misplaced and delayed. After all the more holes in a pair of jeans the more it costs.
On a recent episode of Hidden Brain NPR host Shankar Vedantam interviewed a woman who spent a lot of time on Facebook. One of the reasons why she did so is because of #FOMO, the fear of missing out on fun or happiness other people might have.
Is there cash inside?
This morning at Victoria Station in London I saw how brands exploit this fear.
The popular Walkers Crips brand challenged travellers to find money in a given amount of time. The way it works is that a person goes inside the box and is subject to a storm of worthless paper, but among these sheets of paper there might be actual money.
Obviously most people come out without have won anything (I didn’t see any winners while I was there) but a substantial number of people were clamouring to try their luck.
You could miss out.
So if you are susceptible to #fomo perhaps you should play the lottery. You never know.
You can charge more for allow customers to watch you make ice cream.
See how little liquid is required to make a handful of ice cream.
Price: 4.50 euros
When Donald Trump pulled off a stunning victory to win the U.S. presidency, the entire world began to speculate about what a Trump administration will look like. As the chief executive of a native advertising network, I — and many others that work in digital media — am keeping a particularly close eye on how…
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