I recently ran a workshop at Richmond University in London.
In one afternoon, I took a select group of students through a comprehensive “career advancement” and “personal branding” workshop. This included:
- Defining your key attributes
- Interview skills
- Presentation skills
- Networking strategies
- Drafting your documents
- Establishing, managing and leveraging your online presence
Top tips for students and job seekers.
The key message was that students, and job seekers in general, need to present a coherent image of themselves.
To do this, they have to answer the question: what am I all about?
Identify 2 or 3 keywords or characteristics that they want potential employers to know about them.
For instance: Creative, International, Collaborative.
Only then can you start thinking about drafting a curriculum / résumé, a biography, an online presence,
This means that all these documents should reflect these 3 key points. Furthermore, the answers you give must corroborate these key points highlighted by these documents. (See post “When being right is not best“)
So when you are asked an open question such as “tell me about yourself” or “what is the best idea you’ve ever had” you must chose an answer that will support one of your key traits.
For instance, you may reply “I had the opportunity to help my colleagues when we suddenly had to make a major presentation with a potential client.”