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Encoding and Decoding Media
Marketing Valentine Day
A fashion shop in south London allowed passers-by to write and post a Valentine day message on its windows.
The trick was that you if you wanted to do so, you had to go inside the shop, to the counter and ask for a heart-shaped piece of paper.
This is a great example of crowdsourcing; in other words, you create the conditions for people to advertise and decorate on your behalf.
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