Monthly Archives: June 2012

Euro2012- Italy vs Germany Twitter Trends

Balotelli ‘s popularity is reaching stratospheric levels on twitter.

After his second goal against Germany (below), he has been mentioned at a rate of 12 000 tweets an hour by about 21:00 BST according to

Balotelli's mentions on twitter


The twitter-sphere is almost evenly split with respect to tonight’s game between Italy and Germany. Indeed, if we company mentions of “Italy + win” and those of “Germany +win” there is only a slight preference for Germany… but just about. The snapshot was taken just a few minutes into the game when the score was still 0-0.

Who will win? Probably a draw according to twitter fans. Click on picture to access current results.

Jirafe Grabs $7M From Foundry, FirstMark To Bring Better Analytics To eCommerce


Founded in 2010, New York City-based startup Jirafe set out with a simple mission: Help eCommerce store managers turn their digital storefronts into viable, thriving businesses. To do so, in the long term, Jirafe hopes to be able to someday automate the many boring administrative and analytical tasks that are part of daily grind of running (and monetizing) an eCommerce operation — so that merchants can get back to focusing on product and customer service.

The startup isn’t quite at full automation yet, but its flexible analytics and intelligence tools are finding an audience nonetheless. To date, Jirafe has attracted over 5,000 merchants in 50 countries, managing more than 100 million transactions for its clients over the last 12 months. Building on this early traction, the startup is today adding to the $2 million seed round it raised in December 2010 with $7 million in Series A financing from both…

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With $1.2 Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape


Microsoftjust announced it has indeed acquired Yammer, the four-year-old social networking company for enterprises, for $1.2 billion in cash.

The announcement confirms weeks of very credibly-sourced rumors that have been floating for weeks around the tech blogosphere (and San Francisco’s popular cafes, as first overheard by Business Insider’s Owen Thomas.) The actual price tag is exactly what had been reported by the Wall Street Journalmore than a week ago. According to Microsoft, the Yammer team will be folded into its Microsoft Office division while continuing to report to Yammer’s CEO and co-founder David Sacks.

Sacks has weighed in on the deal with a post on Yammer’s corporate blog entitled “Yammer’s Next Chapter“, which reads in part:

“When Adam Pisoni and I started Yammer, we set out to do something big. When most people thought social networking was for kids, we had a vision…

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Euro2012 – Germany vs Greece

The Creativity Hunter

Brands Advertising Around Euro 2012

The Euro 2012 football tournament have kicked off last Friday (June 8th), but what creative campaigns or marketing strategies have brands come up with for this widely popular and massively broadcast event?

Rather than TV commercials, that have taken over our TVs with various Olympics themed ads, marketers have decided to use the Euro 2012 in their social media strategies.

From official partners like Carlsberg or Adidas to food or electronic companies, brands are trying to capture some of the buzz generated around the event.

From Rio de Janeiro to the Cliffs of Dover, Paddy Power erected a Christ the redeemer statue that would supposedly transcend Brazil’s famous outstanding football performances to England’s team in the tournament. “Roy the Redeemer” is the name of the 108 foot statue after England manager Roy Hodgson and initiative calls for fan suggestions through social media in this very creative campaign called…

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Memories by Me Photography

I have three boys – aged 6, 9 & 11. To say they are alike would be false. They are all actually very unique, very different and I’m often amazed at how I think I have raised them the same, yet they are all completely different from one another. Sure, they have their similarities, but they also have their differences. They all have their own interests, and often disagree on what is “cool”. The one thing they all love though is Lego. Their ages are such that they don’t necessarily do things together all the time, but if you put a lego project in front of them, they all gravitate to it and work together to finish it. Last night the three of them sat here at the table, without fighting for longer than an hour {insert miracle here}. It was past their bedtime, and it was a Sunday night…

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