Sports Digital Strategies

With the Olympics taking place in little more than one month, and the Euro 2012 starting this next weekend there is many people wondering who is the most marketable athlete of the year. For the third year now, has elaborated the list, judging basically the value for money and the marketing potential he/she has, over the last three years period.

After going through the list, going from the last to the first,Tiger Woods - Marketable sportsman the first surprised came with the number 47, Tiger Wood. It is difficult to imagine how one of the most relevant and valuable sportsmen in the world lost most of his attractive to marketers because he cheated on his wife. Although the problem, wasn´t just what he did, was also with how many women which instantly put him under the spotlight and forced many sponsors to break their contract fearing that this scandal coulld affect their sales…

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