The Euro 2012 football tournament have kicked off last Friday (June 8th), but what creative campaigns or marketing strategies have brands come up with for this widely popular and massively broadcast event?
Rather than TV commercials, that have taken over our TVs with various Olympics themed ads, marketers have decided to use the Euro 2012 in their social media strategies.
From official partners like Carlsberg or Adidas to food or electronic companies, brands are trying to capture some of the buzz generated around the event.
From Rio de Janeiro to the Cliffs of Dover, Paddy Power erected a Christ the redeemer statue that would supposedly transcend Brazil’s famous outstanding football performances to England’s team in the tournament. “Roy the Redeemer” is the name of the 108 foot statue after England manager Roy Hodgson and initiative calls for fan suggestions through social media in this very creative campaign called…
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