Y Combinator-Backed Sponsorfied Launches Tech That Matches Brands With Events Seeking Swag

TechCrunch

Today, Y Combinator Summer 2012 startup Sponsorfied launches its tool that connects and manages the relationship between brands and the events or influencers they want to sponsor. See, we’re all trained to ignore ads, but get your product in our hands or enhance a real life experience for us and we won’t forget you.

Top brands like Red Bull, Task Rabbit, and popchips are the first clients in the Sponsorfied private beta now that it’s out of stealth. By sorting out the mess of sponsorship management and installing feedback loops, Sponsorfied could make sure the next event you attend has a lot more free clothes, liquor, and food. You know, more fun.

An Industry Aching For Disruption

Sponsorship is a huge business the startup estimates, around $56 billion a year by the startup’s estimate, and spend keeps increasing. But it’s also grossly inefficient. Brands want to find events or influencers they’re target…

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