Make sure you also read Facebook’s response at http://techcrunch.com/2012/11/16/facebook-page-reach/
Editors note:This is a guest post by Robin Grant, Global Managing Director of We Are Social, a social-media agency with offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo.
Josh Constine wrote an insightful post last week, debunking the myth that Facebook has decreased page post reach to increase the sales of promoted posts. However, just because that wasn’t the reason, that doesn’t mean that Facebook hasn’t reduced page reach.
Since the end of August there has been a precipitous drop in reach across pages of all sizes, there have been first hand reports of Facebook telling agencies who manage large numbers of pages for clients that they were going to experience a large drop in reach, and data clearly showing this drop from at least three independent sources – Facebook page analytics provider EdgeRank Checker, the head of social measurement at…
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