Monthly Archives: June 2013


“G.P.A.’s are Worthless as a criteria for Hiring”

“G.P.A.’s are Worthless as a criteria for Hiring”

Laszlo Bock, senior vice president of people operations at Google, on how Google attempts to hire the right people and groom them for success.

Arab World Independent Creative Agencies

Independent Creative Agencies

Click on picture to download!

Mediacodex has published the first edition of ICA, a list of independent creative agencies in the Arab world.

You can download it by clicking the following link:

Independent Creative Agencies in the Arab World.

If you would like to be included, please fill-up this short 7-questions questionnaire.

Click here to open-up the google form and don’t forget to leave your contact information in the end.

Online Book Publishing Platform 7write Raises $250,000 Seed Round From Early PayPal Investor, Others


It’s not too often that a startup from ‘down under’ up roots to join an accelerator in Europe and then gets funded before graduating. Enter online book publishing platform 7write, which originally hails from Australia but has since relocated to the Netherlands after being accepted into accelerator Startupbootcamp‘s Amsterdam program. Graduating teams don’t present until Demo Day this Friday, but that isn’t stopping 7write from making an early grab for the limelight by announcing that it’s raised $250,000.

The seed funding comes from a group of investors that includes early PayPal investor and fellow Australian Peter Davison, and serial entrepreneur Janneke Niessen (currently co-founder/CIO of Improve Digital). In addition, I’m told that a number of Netherlands’ leading poker players also put some money on the table. Investing in a startup is a gamble after all.

Founded by Paul Hayes, Mark Harrison and Tiffany Hart, 7write has three strings…

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Does Money Make People Lie?

“The more money a person makes or has, the less generous, helpful, compassionate, and charitable he is toward other people,” says Paul Piff, a doctoral candidate in social and personality psychology at the University of California, Berkeley [Money Makes People Stingy]

Find below the report by Paul Solman, economic correspondent at PBS Newshour.

Weather Could Be Next On The Auction Block For Crowdsourced Data


Waze’s big exit to Google proved one thing: if companies can harness the power of the crowd to deliver real-time, granular data, big tech corporations will be watching them closely as potential acquisition targets. There’s another category ripe for the picking, even if the problem being solved isn’t as apparent or immediately useful as traffic and navigation data: weather. A few apps are trying to harness the crowd to provide accurate, ground-level forecasts and conditions, and they’re catching on with consumers, too.

Montreal-based startup SkyMotion is one such firm, and it recently launched its 4.0 update, which not only harnesses crowdsourced weather reports, but also allows other businesses to plug into that data using a public API, to integrate real-time reporting data from SkyMotion’s users into their own products. That provides an up-to-the-minute forecast, one that probably won’t show you weather conditions completely dissimilar from the ones you’re actually feeling…

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How Much is Your Data Worth?

This morning the Financial Times published a free (at least for now) online calculator that allows users to determine how much their personal data is worth.


What is most interesting is to reverse engineer the process by ticking and unticking the options made available.

For instance the calculator states that data brokers already know the following:

  •  Age
  •  Gender
  •  ZIP code
  •  Ethnicity
  •  Education level

So far, these are worth $0.007.

Unticking any of these will reduce the value to $0.0065…. except for one variable: ethnicity which reduces the value by 71% to $0.002.

This leads me to speculate that ethnicity has a substantial predictive power.

The next question is whether or not you are a millionaire… needless to say, the value more than doubles.

You can find the calculator in the link below.

Financial Times Data Calculator

Is this tool accurate? Well, the best way to check is to ask the pros directly. You may do so from your desktop. If you have a Facebook account for instance, go on the upper left corner and select the wheel-shaped icon to create an advert.


Then enter a website (for instance your own blog).


and then you will be presented with a dashboard of geographic and socio-demographic options to select. The value, (calculated per exposure or per click) will be automatically updated.

In the examples below, I compare the USA as a whole for anyone 13 upwards, versus a more targeted group in the UK.



As you can see, in either case, the value quoted by the financial times is within the min/max values quoted by facebook.

So if we are worth so little, what is the fuss all about? This is probably to do with different valuation approaches; the above is a commercial approach.

As individual, we overwhelmingly think of ourselves as humans with thoughts, feelings and relations that go well beyond the transactional. If we were (or better still, those who love you) were to put a value it would tend to be infinite because no amount of money could replace who we are.

iOS 7 Leaves Older iPhones And iPads Out Of The Fun


ios7iOS 7 hits iPhones this fall, but only the iPhone 5 and iPod touch will get all the features announced at WWDC. The iPhone 4 and 4S will only get the new iOS 7 look and a splattering of features. And forget about the iPhone 3GS and older iPhones. They will be stuck in the skeuomorphic world of iOS 6 forever.

As shown in our chart below, AirDrop is limited to just the latest devices, including the iPad 4 and iPad mini. The iPhone 4S is missing out on the filters in Camera but it, along with the iPhone 4, does support filters in Photos.

iTunes Radio, the only feature announced today that makes Apple money, will be available on all iOS 7-compatible devices.

Some of these features are also coming to the iPad – except for the original iPad. It too will be stuck with iOS 6. The…

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