Mobile A/B Testing Startup Apptimize Raises $2.1M, Launches A Tool For Non-Developers

TechCrunch

Y Combinator-incubated Apptimize is launching a new “Visual Apptimizer” that’s aimed at making A/B testing for mobile apps faster and easier — in fact, co-founder and CEO Nancy Hua suggested that it should make this kind of testing accessible to non-developers.

The company is also announcing that it has raised $2.1 million in seed funding from a number of big-name investors.

Apptimize launched last summer, pitching itself as an A/B testing platform (i.e., a system for testing out user response to variations of different features) that’s tailored to mobile. By inserting a small snippet of code, developers should be able to include multiple experiments in an app update that can be enabled and disabled at will.

As the name suggests, the Visual Apptimizer allows customers to make live changes using a visual, WYSIWYG editor without doing any coding. It won’t replace Apptimize’s other tools, Hua told me, but it…

View original post 318 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s