Monthly Archives: July 2014

Scotland 1970’s

Scotland 1970’s (

How Brands Help Us Know Who We Are

This is an extract from an article by Wahyd Vannoni published on the PBS Newhour website. It asks whether we can really know who we are without brands.

“All the world’s a stage,” states Shakespeare in “As You Like It.”

But while the monologue continues to describe how man progresses from infanthood to death in seven stages, let me recast Shakespeare’s allegory in our modern consumer-oriented world.

Brands play two fundamental roles in our lives. The most obvious is that they help us make purchasing decisions. Our lives would come to a standstill if, when faced with hundreds of varieties of breakfast cereal, or shampoo or deodorant in a supermarket, we were to evaluate each and every one objectively. This lurking woe is thankfully minimized by our recognizing a familiar brand among multitudes. We have come to trust its packaging, its colors and all of its elements to the extent that we wouldn’t wish any other companion.

Continue reading on PBS.

Comcast Refuses to Cancel an Account

This is how difficult it is to get your cable service disconnected.

This customer rep (yes I realise the irony of the job title) from Comcast frames the issue from “disconnect a service” to “what’s wrong with the service, we can make it better”.

Well worth listening.

Save $9, Here Are The TechCrunch Staff’s Email Addresses

Great proactive action by the people at TechCrunch. Rather than let other people make money out their email addresses, they published them for free.

Customer Journey Mapping: Part I – the basics

Customer Journey Mapping: Part I – the basics

Event: Digital Venice July 7 to 12th

If you are in Venice this coming week don’t miss the Digital Venice Conference.