Nordstrom has recently made available for sale a $425 pair of jeans.
These jeans are described as “Heavily distressed”.
Moreover, they embody the
rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.
A clean looking equivalent in the same site would cost “only” $!88.
There has been outrage and scorn on twitter
On the other hand, you could argue that the outrage is misplaced and delayed. After all the more holes in a pair of jeans the more it costs.
On a recent episode of Hidden Brain NPR host Shankar Vedantam interviewed a woman who spent a lot of time on Facebook. One of the reasons why she did so is because of #FOMO, the fear of missing out on fun or happiness other people might have.
Is there cash inside?
This morning at Victoria Station in London I saw how brands exploit this fear.
The popular Walkers Crips brand challenged travellers to find money in a given amount of time. The way it works is that a person goes inside the box and is subject to a storm of worthless paper, but among these sheets of paper there might be actual money.
Obviously most people come out without have won anything (I didn’t see any winners while I was there) but a substantial number of people were clamouring to try their luck.
You could miss out.
So if you are susceptible to #fomo perhaps you should play the lottery. You never know.
You can charge more for allow customers to watch you make ice cream.
See how little liquid is required to make a handful of ice cream.
Price: 4.50 euros