Author Archives: Wahyd Vannoni

Nordtrom’s $425 Fake Mud-Dirty Jeans

 

Nordstrom has recently made available for sale a $425 pair of jeans. Nordstrom Dirty Mud Jeans

These jeans are described as “Heavily distressed”.

Moreover, they embody the

rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.

A clean looking equivalent in the same site would cost “only” $!88.

There has been outrage and scorn on twitter

On the other hand, you could argue that the outrage is misplaced and delayed. After all the more holes in a pair of jeans the more it costs.

Ripped Shredded Jeans Macy's

Fear Of Missing Out #FOMO

#FOMO

On a recent episode of Hidden Brain NPR host Shankar Vedantam interviewed a woman who spent a lot of time on Facebook. One of the reasons why she did so is because of #FOMO, the fear of missing out on fun or happiness other people might have.

Is there cash inside?

This morning at Victoria Station in London I saw how brands exploit this fear.

The popular Walkers Crips brand challenged travellers to find money in a given amount of time. The way it works is that a person goes inside the box and is subject to a storm of worthless paper, but among these sheets of paper there might be actual money.

Obviously most people come out without have won anything (I didn’t see any winners while I was there) but a substantial number of people were clamouring to try their luck.

So if you are susceptible to #fomo perhaps you should play the lottery. You never know.

Experience over Product

You can charge more for allow customers to watch you make ice cream.

See how little liquid is required to make a handful of ice cream.

Price: 4.50 euros

Gender Gap in OECD Countries #IWD2017

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Credit OECD.

http://www.oecd.org/gender/

Glass-ceiling index

 

Using Extremist Politics to Make Money on Twitter

I was searching for “Sessions” and “Russia” on twitter and found a series a similar posts published within minutes of one another as you can see below from the time stamps.

I then clicked on some of these and it turns out that not only these post are near identical, but that they have similar features: same posts, same links and same number of tweets (around 10.7k).

Crucially, if you click on the link viid.me…. it will take you to an advertisement. So it seems as though all these accounts are automated. They relay highly charged political news and bait people into clicking on those links to make advertising money.

Here is a video I recorded that summarises all of the above.

Net Neutrality

When Donald Trump pulled off a stunning victory to win the U.S. presidency, the entire world began to speculate about what a Trump administration will look like. As the chief executive of a native advertising network, I — and many others that work in digital media — am keeping a particularly close eye on how…

via The implications of the end of net neutrality — TechCrunch

Graffiti In London’s Brick Lane