Category Archives: Business Models

Experience over Product

You can charge more for allow customers to watch you make ice cream.

See how little liquid is required to make a handful of ice cream.

Price: 4.50 euros

Netflix Employee Values

Infographic: The Evolution of Digital Advertising.

Click for link to Mashable

Marketing: These Brands Control Everything You Buy

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“Le Monde” et “Corriere” Omettent des Informations

Un article intitulé Le “Wall Street Journal” accuse Google d’avoir espionné des utilisateurs d’Apple publié sur Le Monde, omet de dire que l’original du Wall Street Journal mentionne, outre Google, trois autres sociétés apparement coupables d’avoir enregistré les données de la version “Safari” pour iphone.

Selon le Wall Street Journal, celles-ci ont reussi a implanter des cookies sur Safari pour pister, à leur insu, les habitudes des internautes quand ceux-ci utilisent l’iphone pour naviguer sur internet.

Le “Corriere Della Sera” aussi reprend l’information du Wall Street Journal et comme “Le Monde” se limite à porter son attention sur Google.

Les trois autres societés le Wall Street Journal, Vibrant Media, WPP Media Innovation Group et PointRoll Inc de Gannett.

Cette ommission serait-elle due au fait que ces sociétés soient moins connues que Google?

Resource: Marketing Budget Spreadsheet

This is a useful marketing budget spreadsheet. A google docs page will open after you click.

You may and should adapt it to fit your particular requirements.

The Music Industry’s Ongoing Revolution

This announcement to start with: “Berklee and the Harvard Business School are offering a $50,000 award for the best new music business model.” (Read Harvard’s Media Berkman Blog).

One way to assess this, is that this industry’s traditional business model is weak. It is weak because, it might only take $50 000 to change it yet again (think Napster, Torrents and iTunes to mention but a few successful challenges to the model).

Gone are the days when big labels could rest on the laurels of their existing library. Need a hike in revenues? Here are three simple ways:

1) just re-edit the an album previously published on a cassette-tape (what’s this?) or LP (and that?) into a Compact Disc.

Copy and paste to CD

2) Publish a best-of album of an artist and find a reason not include one of the artist’s best song. This works because it is mostly aimed at the casual fans of the artist (the groupies will have bough all the 45’s and LP’s). Once lured, the casual fan realises that if he wants to own that tune that he hums all the time in his mind, he will need to spend yet more money for one song…

3) This leads us to the last easy way to print money: turn a one-hit-song record into an album.

The music industry missed several opportunities to keep being in control. It only needed to do one thing: have the courage to change its model when it was time.

When Napster appeared, the industry should have focused its energy and money in “Napstering” Napster; that is, copy its model and best features.

When AOL and Time Warner merged, it was yet another opportunity to change the model. The company owned both the content, the conduits (AOL and Time Warner cable) to offer pay-per-download and/or subscription based services.

The last blatant opportunity that the industry missed, was to come-up with something akin to iTunes. You might say that this is a retrospective analysis, but I will retort that by that time, there had been plenty of warnings; technology (broadband, wi-fi etc…) weren’t simply going to kindly dissapear and restore a pre-digital age.

The latest mass-market chapter of this on-going revolution is “ping” of Apple’s iTunes. The service helps users to discover new music by allowing them to explore what artists, actors such as Elena Satine and other members of the public listen to. For instance, if you read about “Oprahs favorite things 2010” you might be interested in what Oprah listens to as well.

Next chord?

So if you think you know how to write the next chords of this never-ending tune, you might be considered for a $50,000 award.

Would you like some suggestions?

1- Mobile-delivery: (condensing and extracting files, editing on the go, streaming new artists)

2- Music editing and publishing (make a better myspace, algorythms that will take any piece of music and transform it into something new, create a platform where people from different backgrounds (lyricists, pianists, drummers etc…) and countries can link-up online and create music.

3- The business side (micro-financing: allow fans to financially support new music and bands, online booking for venues).

Let me know if you need more insight into any of the above, contact me be leaving a message below.