Nordstrom has recently made available for sale a $425 pair of jeans.
These jeans are described as “Heavily distressed”.
Moreover, they embody the
rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.
A clean looking equivalent in the same site would cost “only” $!88.
There has been outrage and scorn on twitter
On the other hand, you could argue that the outrage is misplaced and delayed. After all the more holes in a pair of jeans the more it costs.
On a recent episode of Hidden Brain NPR host Shankar Vedantam interviewed a woman who spent a lot of time on Facebook. One of the reasons why she did so is because of #FOMO, the fear of missing out on fun or happiness other people might have.
Is there cash inside?
This morning at Victoria Station in London I saw how brands exploit this fear.
The popular Walkers Crips brand challenged travellers to find money in a given amount of time. The way it works is that a person goes inside the box and is subject to a storm of worthless paper, but among these sheets of paper there might be actual money.
Obviously most people come out without have won anything (I didn’t see any winners while I was there) but a substantial number of people were clamouring to try their luck.
You could miss out.
So if you are susceptible to #fomo perhaps you should play the lottery. You never know.
When Donald Trump pulled off a stunning victory to win the U.S. presidency, the entire world began to speculate about what a Trump administration will look like. As the chief executive of a native advertising network, I — and many others that work in digital media — am keeping a particularly close eye on how…
via The implications of the end of net neutrality — TechCrunch
Earlier today Trump tweeted the following.
In other words, we are lead to conclude that the network AONN (One American News Network) has conducted its own independent research and that this investigation found that Trump dossier is false.
Trump does not provide a link to any story on AONN, not even the link to the channel itself, just the twitter account.
Indeed, if you search for “complete fraud” nothing that relates to the Trump dossier exists.
So the tactic is as follows, deflect attention to another source and hope that most people will not bother to search further.
One American News Network is owned by Herring Network Inc. According to Bloomberg, it has no key executives recorded. In other words we don’t know who is behind it.
Where is the fraud report?
Competition that results in better care for people suffering from visual impairments is the right kind of competition. Following a path similar to that of Google’s DeepMind, Microsoft India announced this morning that it’s launching a new research group, the Microsoft Intelligent Network for Eyecare, to bring data-driven eyecare services to India. Whereas DeepMind’s… Read More
via Microsoft’s plan to use machine learning to improve eyecare in India — TechCrunch