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Direct Marketing Data

Direct Marketing Industry UK

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These are the key findings from a report published by the Direct Marketing Industry in the UK.

  • 2011 expenditure on direct marketing totaled £14.2 billion; 7% growth expected in 2012
  • Total uk expenditure on direct marketing stood at £14.2 billion in 2011.
  • 23% of UK sales are generated by direct marketing
  • When these findings are extrapolated to represent all uk businesses, this would suggest that direct marketing accounted for £700 billion worth of sales out of a total of £3 trillion in 2011
  • The direct marketing industry employs 530,000 people
  • Data from The direct marketing association (uk) Ltd 2012

Download the entire report here.