Tag Archives: twitter

Using Extremist Politics to Make Money on Twitter

I was searching for “Sessions” and “Russia” on twitter and found a series a similar posts published within minutes of one another as you can see below from the time stamps.

I then clicked on some of these and it turns out that not only these post are near identical, but that they have similar features: same posts, same links and same number of tweets (around 10.7k).

Crucially, if you click on the link viid.me…. it will take you to an advertisement. So it seems as though all these accounts are automated. They relay highly charged political news and bait people into clicking on those links to make advertising money.

Here is a video I recorded that summarises all of the above.

Twitter’s top trends 2010

These are according to twitter, the top trends for 2010 out of the 25 billion messages sent. It is interesting to note that 3 are related to football, 2 to major disasters (Oil spill and Haiti) and 2 to consumer electronics (Ipad and Android).

Justin Bieber should probably congratulate himself for being the only human in this list.

Top 10 Twitter Trends of 2010
1. Gulf Oil Spill
2. FIFA World Cup (Football)
3. Inception
4. Haiti Earthquake
5. Vuvuzela (Football)
6. Apple iPad
7. Google Android
8. Justin Bieber
9. Harry Potter & the Deathly Hallows
10. Pulpo Paul (Football)

Website: twitter.com
Location: San Francisco, California, United States
Founded: March 21, 2006
Funding: $160M

Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging… Learn More

Corporations and social media?

Facebook, twitter, blogs, utterli’, wikis, youtube; most employees in your company already participate in at least one of these social media platforms in their own time.

Two questions arise from a corporate standpoint:

  1. whether or not to ignore this trend
  2. if not, then how best to engage with social media.

Threats and opportunities:

When companies are faced with a new form of media, they face issues that range from managing a corporate image, security and brand-control to name but a few.

  • So should a company go-ahead and start a blog?
  • What about having a Twitter account?
  • Who should speak for the company?
  • Will individuals be allowed to have their own social media presence and be officially sanctioned by the company?
  • Will employees spend more time socializing online than actually working?
  • What is the ROI for social media?

To start with, social media may be looked-upon as a vehicle to express a more informal image corporate image, leaving official communication to the company’s website and press releases. This way, clients and other stakeholders can experience a more direct, more personal, relationship with the company. Social media can also help discern and deal with potential problems before they spiral out of control. These may be related to a product malfunction or lack service (see case study below). Properly managed, social media can save money and energy by dealing with the problem at its root.

Productivity and mood can also benefit when employees know that they are encouraged to communicate and that social media tools are made at their disposal. Which tools and what rules will be implemented depend on size, industry and culture, the company is operating in.

The right frame of mind.

Ultimately, a company shouldn’t participate in social media just because its competitors and others are doing so. It should know from the start why it is doing it, what is it trying to achieve, how best to support its existing communication channels with new ones. Establishing sound protocols and rules of engagement will go a long way to create competitive advantage through social media.

Twitter, a customer-care case study:

Mike Arrington of TechCrunch had complained on Twitter about a problem with Comcast. His comment found its way to the company’s upper echelons and sent a serviceman to Chapman’s house. Less than 24 hours later, problem solved.
Source: Market Place, NPR
http://tinyurl.com/583x9o

Find me on twitter.

Can Social Media help public radio

A report from WBUR’s december tweet-up.

The discussion centered around how, public radios such as WBUR can use social media.

Several proposals were made:

  • Allow phone/PDA’s contributions and
  • Encourage several low contributions ($1 to $5) in addition to the current four official fund-raisers
  • Make the act of contributing seamless
  • Any contribution, however low, should result in membership (currently the minimum is set at $60/year)
  • Recognize contributors who referred other donors
  • Distribute electronic badges (I pledged) in the form of a .gif that people/bloggers/twitterers can display on their social media platforms and…
  • Create an electronic equivalent of membership donor card
  • Open archives on a pay-per-download basis (though this might be tough to negotiate with NPR, CPB etc…)

Any other ideas?

Social Media Gathering at WBUR

Social Media Gathering at WBUR

Facebook/Twitter tie-up: have your say!

The evolution of job-hunting.

I have been clamoring for generalising video cv’s and resumes for a couple of years now.

The feedback I got was that video cv’s may be good for people in the arts and media but not for everyone. However, when someone broadcasts himself doing something relevant using youtube or podcast, it is a de-facto advertisement for that person. From there to streamlining personal videos into visual business cards is a small step to take for both job-seekers and employers.

Meantime, I have come across two websites which will highlight how creative job-hunting has become:

1. How David Murray found a new job via Twitter.

This is a blog entry which highlights how David Murray dropped traditional job-searching techniques and instead, on leveraing social-media.

2. Visual CV is a company which uses “Web 2.0 technologies, … to give professionals the tools they need to stand out and present their qualifications in a visually compelling way.”

Of course, looking for a job is itself a full-time job. No one tool may be enough by itself so it is important to understand yourself, what you are looking for (short-term and long-term) and which set of tools can help you the most.

Who is the coolest person on twitter?

Social media sites are in some repects like playgrounds. There are people you want to avoid, but there are people you really want to be friends with.

Take Twitter, a place where people can post anything that goes throught their mind, in under 150 characters. Once you register, you can “follow” other people and entities to read what’s on their mind. Conversely, others can “follow” you and read what you are up to.

I had a feeling that if Warren Buffet were on twitter under his own name, most people would want to “follow” him but he may not necesarilly be interested in turn, in “following” them. From there, I posit that the coolest people on twitter are those whom everybody want to follow while they, chose more carefully whom they are following.

I therefore came-up with the “wer/wing” ratio which gives a score to everyone who is on twitter.

The formula is this: (Number of followers / Number following) multiplied by the Log of numbers of followers.

My twitter score is 0.96. I “follow” 141 people while only 73 “follow” me.

If you plug these numbers in the formula, you get:

(73/141) x Log (73) = 0.96

Let’s pretend for the time being that the formula were shortened to: number of followers / number of people you follow (in my case 73/141=0.518). WBUR on twitter scores 1.01 (759/763). The problem is that if you leave the formula as is, it doesn’t account for the order of magnitude; 2/1 gives the same score as 400 / 200. So to account for the order of magnitude I take the Log (base 10) of the number of followers and multiply to the previous score. (Here is a list of selected Logs to give you a sense of what it does to the formula)

Log 10 = 1

Log 100 = 2

Log 500 = 2.70

Log 1000 = 3

So here is the coolnest scores for following people:

Name-> Manifest_Mag WBUR Marketing Profs NoOneYouKnow
Followers A 73 763 4477 435
Following B 141 759 4437 251
A / B 0.52 1.01 1.01 1.73
(A / B) X (Log A) = 0.96 2.90 3.68 4.57

So you now get a sense of how the ranking is possible through these scores.

However, there are refinements that can be brought. The most imporant to me is the quality of the “follower”. There should be a way to account for the “quality” of the link. In other words, if someone like Warren Buffet follows you how many other normal links is that worth?

This can be more relevant in a social, and more professional, network like Linkedin where your chances of getting ahead are improved by the quality of the links you have.