Monthly Archives: August 2012

What’s next: pens for left-handed people?

Next: pens for left-handed people!

There are no bicycles specifically designed for left or right-handed users though there are bicycles designed for women or others designed for men. Like bicycles, there are no pens designed for left or right-handed people (at least as far as I know).

Unlike bicycles, Bic thought it a good idea to release into the market “Bic for Her”. So far, it has proven a bit of a PR disaster.

The most playful, but equally trenchant comment come from reviewers of the pen on

Butch McCassidy writes:

“Oh. My. God. I’ve been doing it all wrong. There was me thinking I didn’t need to worry about whether my writing implement sufficiently reflected my gender. Thank you so much Bic for showing me the error of my ways. Perhaps Bic will also bring out a new range of pink (or purple) feminine spanners, screwdrivers, electric drills and angle grinders so that I can carry out my job as a bicycle mechanic without further embarrassing myself? Luckily my male colleagues have managed to keep their disapproval of my use of their masculine tools to themselves. I’m so ashamed. And re-educated as to my place in society. Thanks again Bic!”

Jonny writes:

“This pen is great. I bought it for all my female friends and relatives. It enabled them, finally, to write things (although they may not yet know to do so on paper; but you can only expect so much, really). I thought they were just a bit slow…

…Anyway, it’s good that BIC are finally doing something to aid the plight of women. Hopefully a range of ‘for her’ paperclips is on the horizon – my wife has an awful time keeping her recipes together.”

Along with 16,200 news articles on the matter, there is, naturally enough these days, a webpage dedicated to the pen.

So what could Bic do at this (ball)point?


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